Easter Eggs & ‘Easter Eggs’: Alcohol Branded Chocolate Eggs & Intoxigenic Environments in Ireland

Frank  Houghton

doi:10.11576/seejph-4395

Easter Eggs & ‘Easter Eggs’: Alcohol Branded Chocolate Eggs & Intoxigenic Environments in Ireland

Authors

Frank Houghton

DOI:

https://doi.org/10.11576/seejph-4395

Keywords:

alcohol branding, alcohol control, alcohol marketing, children, Easter eggs, Ireland

Abstract

Alcohol branded Easter Eggs were observed in a mainstream Irish supermarket. The Public Health (Alcohol) Act, 2018 fails to deal with such child-friendly marketing. An amendment to the current legislation to counter this deficit is urgently required. The absence of such legislation is particularly notable given the longstanding inclusion of clauses to this effect in tobacco control legislation in Ireland.

Conflict of interests: None declared.

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Further information

Published

2021-05-05

How to Cite

Houghton, F. . (2021) “Easter Eggs & ‘Easter Eggs’: Alcohol Branded Chocolate Eggs & Intoxigenic Environments in Ireland”, South Eastern European Journal of Public Health (SEEJPH), 16(1). doi: 10.11576/seejph-4395.